What is Instagram’s Threads Used For? (+ Business Tips for Brands)

Have you heard about Instagram's Threads? Of course you have! If there’s only one thing you’ve heard about Threads, it’s that it is Meta’s alternative to X/Twitter - which isn’t actually accurate. So, what is Threads, and how do people use Threads?

Yes, it’s kind of like having a text-based Instagram account, and yes, it can definitely be an alternative to X/Twitter. However, we don’t think that’s exactly how Threads should be defined, and neither should you.

If you’re already active on other social media platforms such as Instagram, Twitter, or even Facebook, logging into your Threads account and wandering around will _feel _familiar, but you’d certainly sense a difference between all those other apps and Threads. It is its own thing; Threads is… just Threads.

Now, if you have to summarize what Threads is used for in one sentence, you could say that Threads is for having conversations.

Threads creates an atmosphere for people to start conversations, reply to them, and keep those conversations going.

Now, there are a lot of brands and companies who are active on Threads since it launched in mid-2023. And we want to know what these brands are doing on Threads. How are they using Threads to their advantage and what can we learn from them? Many businesses are actively using Threads to connect with their audience, build community, and promote their products or services.

Now, in this blog, we’ll go over some tips on how to use Threads for your business or brand to get the most out of this social media platform and more importantly to make money from it.

How to Use Threads for Business in 2024?

Tip #1: You don’t have to start posting; reply first.

If you still haven’t created your threads calendar, and you don’t know how to come up with one, it’s okay. You don’t have to start posting threads immediately. You can join conversations that people are already having and add something of value of your own to these conversations.

Look for threads that:

• Align with your brand: Find discussions related to your industry, products, or services.
• Spark your interest: If a topic genuinely excites you, feel free to join in, even if it's not directly related to your business.

Tip #2: Introduce yourself, your business, or your brand

Now, your first thread could (and should) be something simple. You don’t have to post anything too crazy or creative. A simple “Hello Threads! 👋🏻” is a good start. If you want something more personal, you can even add a video greeting the world and introducing yourself. Now that you have started posting, you should know how often you should post on Threads.

Tip #3: Join tag-based conversation and engage with other people

Threads has a feature that allows users to follow specific topics, such as "Politics", "Esports", or "Marketing". Each thread you post can have a maximum of one tag, that means you’ll be able to join conversations with like-minded individuals who are interested in the things you are. Take this opportunity to post with the right tag. With the right tag, your thread will reach the right audience.

Tip #4: Educate your audience on the value of your tool

Many brands use social media platforms to share valuable information and even educational content to their audience. This can include:

• Tutorials and How-Tos: Teach your audience how to use your product or service effectively. Show screenshots of the inside of your app.
• **Tips and Tricks: **Share helpful advice or shortcuts related to your business or app.
• **Behind-the-Scenes Glimpses: **Give your followers a peek into your business operations or culture. Share a work selfie of your team and introduce them.

Tip #5: Use jokes, memes, and other forms of humor to connect with your audience

Now, if there aren’t more powerful ways to connect to other people than humor. Yes, you should strategize your posts, schedule them beforehand, and yes, your content must contain valuable information. Yes, that is all true, but you gotta have some fun with your account, too! Write dad jokes, create memes, join in with viral trends, and joke around with other brands on the social media platform (a great collab idea, isn’t it?).

And sometimes, when replying to a post, you don't even need to write words and a gif says it all.

Now, with our app, Schedul, you can easily find the perfect gif to express your reactions or thoughts. Our powerful search engine lets you browse thousands of gifs, so you'll always find the perfect one to match the moment.

Tip #6: Post polls, short videos, photo carrousels

Try to diversify your content on threads using polls, short videos, and different types of media. It’s true that Threads is a text-based social media platform, but experimenting with various content keeps your followers interested.

• Polls: Ask your audience's opinions on different topics and encourage interaction.
• Short videos: Share quick tips, behind-the-scenes glimpses, or entertaining content.
• Photo carousels: Showcase multiple images or products in a single post.

Best Way to Use Threads: Maximizing Your Threads Presence with Schedul

Threads is a great and unique opportunity for businesses who want to connect with their audience on a personal level and build a strong online community.

Join and start conversations and use Threads to increase your brand awareness, drive engagement, and achieve your business goals.

What better way to streamline all your Threads activities other than our very own Threads scheduler called Schedul, a powerful social media management tool that can help you save time and effort.

With Schedul, you can easily schedule posts, track analytics, and engage with your audience more efficiently.

Time to level up your Threads game, isn’t it?