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The Ultimate Guide on How to Make Money On Threads [2025 Updated]
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- Kostas
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- Schedul Team
With millions of users logging into Threads daily, the platform has quickly become a prime opportunity for content creators, business owners, and influencers to shine. As a new frontier in social media, Instagram's Threads is proving to be a force to be reckoned with when it comes to connecting with your audience and generating online income. But the question is: can you make money on Threads? The answer is yes, and we'll show you how. Now, the real question is how can you make money on Threads?
Social media has long been a powerful tool for earning money online, but Threads offers a unique advantage—it’s still a relatively new app with millions of users. This freshness presents an exceptional opportunity for entrepreneurs and influencers alike to monetize their online presence. And you can be part of this exciting journey!
In this guide, we'll explore practical strategies to help you grow your following using a robust scheduling plan and potentially turn your Threads profile into a thriving business and earn real money on Instagram’s Threads. Intrigued? Let’s see we can make money on Threads in 2025.
Threads Monetization Requirements: the Essentials
However, before we dive in, let’s talk about the Threads Monetization Requirements first. What are the requirements for you to be monetized on Instagram’s Threads? Let’s set the stage (your Threads profile) for success. First things first, you need to make sure your Threads profile is set up and ready to be monetized. Here are two simple steps:
- Make your Threads profile public: You can’t have a business if your profile is private, can you? This allows everyone to discover your valuable content, which is the first step in attracting potential customers.
- Switch your Instagram profile to a professional account. Your Professional Dashboard on Instagram helps you access valuable insights and tools, allowing you to track your success and optimize your strategy.
Now back to the question: What are the Threads Monetization Requirements in 2025?
As of now, to be able to get paid on Threads, there are few more steps to accomplish.
- Have your Instagram account connected to your Threads account.
- At least 1000 followers on Threads. If your IG account has more than 1000 followers, getting this number on Threads will be easy.
- At least 10 posts on Threads.
- Create Threads. Schedule Them. Engage with your audience. Repeat.
These are the Threads Monetization requirements for you to be able to get paid on Threads, and earn money on the platform. Easier said than done, right? Definitely. To earn money on Threads is not an easy task, it will be a long journey, but with the right tools (e.g. Schedul) and the right mindset, it certainly is an achievable task.
How to do you Earn Bonuses on Threads?
Threads has officially announced that there are two criteria for you to be eligible on the Threads Bonus Program: The Performance of your Threads posts and the number of your Threads posts. And that’s it. In essence, that’s how you become eligible to earn bonuses on Threads. These two criteria are related to your accounts analytics, and how your account engages with its audience.
To learn more about your Threads Accounts Analytics, click here.
Now if you want to learn about the Threads Bonus Program in more details, read on. We have covered the topic in the next section. We’ll introduce four methods with which your can learn how to earn money on Instagram’s Threads.
How Can I Make Money on Threads [in 2025]?
Now that we have everything ready, are you ready to cash in? Similar to other social media platforms, Threads offer various ways you can actually make a living out of it. But what are some easiest ways that you can make money on Instagram’s Threads in 2025? Let’s let's explore the diverse avenues to monetize your Threads profile:
Method 1: Threads Bonus Program
The first way to get pain on Threads is to be eligible for the Threads invite-only Bonus Program. This is a fantastic opportunity for those with a moderate to large following on Meta’s original powerhouse, Instagram. But how exactly does this bonus program work? How can you find out if you're eligible, and most importantly, how do you earn money from it?
Hold your horses—there’s a catch. At the moment, only a select group of content creators are invited to join Threads' rewards program. For now, the program is an invite-only scheme, meaning Instagram should have already contacted you if you were eligible. Check your Professional Dashboard in your IG account.
According to Instagram’s official help document on the Bonus Program, there are a few conditions to meet for content to be eligible for payouts. So, how can you know if your content is eligible for the Bonus Program? Let’s look at the document:
If you're eligible, you’ll see a pop-up notification in your Instagram Professional Dashboard. If you haven’t received the notification yet, don’t worry—it might just mean that Meta’s monetization plan isn’t available in your region yet. Threads is still evolving, so stay patient and focus on the next step, which is equally important.
Method 2: Create the Best Threads Content
Content is King, As Always. The foundation of any successful Threads strategy lies in consistently creating fun and engaging content. This means dedicating time and effort to producing the best content of your life. Start telling stories that resonate with your audience and leave them wanting more. Threads has a unique format—use it to your advantage by crafting compelling narratives that highlight your brand’s voice and keep your followers hooked.
Don’t miss out on occasions that require certain type of content. Schedule your Threads to save time and energy.
Bonus Tip: Other than creating top-notch content, build genuine relationships with your audience. Respond to comments, talk about your personal life, host Q&A sessions, join and comment on unrelated threads, and show your followers that you genuinely care about their experience. If you’re starting up, we recommend reading our blog on 7 Mistakes to Avoid in Threads Planning.
But how can different types of content creators, from YouTubers, Course Creators, to even OnlyFans creators, utilize Threads to their advantage? Let’s find out.
How to get Monetized on Threads with our Content?
- YouTubers: Level Up Your Channel
YouTubers can use Threads as a companion platform to drive engagement and direct traffic to their main content which is on YouTube. You can share behind-the-scenes glimpses, teasers, or even engaging in discussions related to your videos (or even those unrelated to your videos). Threads is a Twitter (X) clone, so you can take a more intimate and conversational style which will help you connect with your viewers on a deeper level.
You can link to your latest YouTube video in your bio. Make a thread about it and ask people about their opinions. Since Threads is connected to Instagram, you have the advantage of reaching audiences on both platforms, which will in turn further extend your content’s reach.
- OnlyFans Creators: Build Your Fanbase
OnlyFans creators can use Threads to cultivate a more personal connection with their followers, sharing exclusive previews, thoughts, or even engaging in direct conversations. Threads is a great place to turn that non-subscriber into a long-term subscriber. Use it. Threads’ design allows for more intimate and direct communication, making it ideal for nurturing relationships with your most dedicated fans.
If you’re an OnlyFans creator, you can use Threads to tease upcoming content, share special offers or discounts, or even provide quick updates that keep your followers in the loop.
- Course Creators: Find Your Next Students
Are you a course creator and you’re looking for a platform to promote your course? Threads is the place to be. You can leverage the platform to build interest and engage with potential students. Use Threads to share quick tips, snippets from your courses, or success stories from past students. Link your course page in your bio, and invite your readers to sign up.
Threads has a one-tag per thread policy. Use this to your advantage and participate in threads that have your niche’s tag. It’s a great way to meet potential students.
- Podcasters: Amplify Your Show's Reach
Podcasters can use Threads as a powerful tool to connect with their audience and attract new listeners. Share behind-the-scenes moments, discuss topics from your episodes, or even dive deeper into content that couldn’t make it into the final cut. Threads' conversational and casual format is perfect for engaging your audience in meaningful discussions that align with your podcast's themes.
You can post a thread teasing an upcoming episode, asking questions to spark a conversation, or sharing thought-provoking quotes or takeaways from your latest show. Use the bio section to link directly to your podcast, making it easy for new followers to tune in.
We've also made a guide specifically for monetizing your podcast on Threads!
Content Scheduling and Consistency is Queen
A great king (content) needs a great queen (content schedule). Having powerful scheduling tools, such as our very own scheduler, is key to planning and publishing your Threads content in advance. A good Threads scheduler will help you maintain consistency, and makes sure that you’re regularly pumping out valuable content that keeps your followers engaged. Not only will this save you time, but it will also allow you to strategically plan your posts and optimize the times when your audience is most active.
Remember, in the world of social media, consistency is key. The more consistent and valuable your content, the more likely you are to grow your following and, ultimately, monetize your Threads profile. You can’t have too many consecutive days when you don’t even log in to your account – but with Schedul, you can. That's why we encourage you to give our tool a try and take your social media presence to the next level.
Method 3: Promote your SaaS, E-commerce & Merchandise on Threads
If you’re in the SaaS (Software as a Service) industry, run an ecommerce business, or sell merchandise, Threads offers a unique and promising platform to promote and sell your products. The platform’s conversational and community-driven nature allows you to build relationships with potential customers while _subtly _showcasing your offerings. Note that the emphasis here is on the word 'subtly'.
For SaaS Companies on Threads:
As a SaaS provider, you can use Threads to educate your audience about your product’s benefits, share user success stories, and provide tips and tricks that help users get the most out of your software. Engage with your followers by offering behind-the-scenes insights into your development process, sharing customer testimonials, or even hosting mini tutorials. This not only builds trust but also positions your brand as a thought leader in your niche.
Threads allows for instant feedback and interaction, meaning you can gather valuable insights directly from your users. This can inform your product development and marketing strategies, making your SaaS solution even more attractive to potential customers.
For E-commerce Businesses and Merchandise Creators on Threads:
E-commerce businesses can use Threads to create buzz around new product launches, offer exclusive discounts, and share customer reviews. By tapping into Threads’ conversational style, you can create narratives around your products, telling the stories behind your brand and what makes your offerings unique.
Showcase your products through visually appealing images, videos, or even live discussions that allow followers to ask questions in real time. You can also use Threads to host giveaways or limited-time offers that create urgency and encourage immediate purchases.
If you sell merchandise, whether it’s branded gear, custom designs, or physical products, Threads can be a powerful tool for building and engaging your community. Share the stories behind your merchandise, post customer photos, and create polls to get feedback on new designs or product ideas. Engaging your audience in the creation process not only builds excitement but also fosters a sense of ownership among your followers.
Since Threads is closely integrated with Instagram, you can cross-promote your products across both platforms, utilizing Instagram’s shoppable posts to drive traffic directly to your e-commerce site.
Method 4: Promote your Professional Services on Threads
Threads offers a fantastic opportunity to promote your professional services to a fresh and engaged audience. Whether you're a freelancer, consultant, coach, or any service provider, you can use Threads to build your brand, connect with potential clients, and showcase your expertise. If you specialize in fields like marketing, finance, or technology, consider offering consultancy services directly to your Threads followers. Having a professional Threads profile will help you build your brand and attract new clients.
How to Make Money on Instagram’s Threads FAQ:
There are a lot of questions around Threads Monetization, and we’re going to cover them in this FAQ section.
Can you Make Money on Threads?
Yes, you can make money on Threads, but it's not as straightforward as on Instagram or other platforms with direct monetization tools. For example, currently, Threads doesn't offer built-in monetization features, like ads or paid subscriptions. (Ads are rumored to get built into threads in early 2025). However, there are other ways to get paid on Threads, namely, Threads Bonus Program, Creating content, and promoting your SaaS and/or other services on this platform.
How to Monetize Threads?
As mentioned in this blog, here are some of the ways you can monetize Threads:
- Sponsored Content: Partner with brands to promote their products or services through posts on Threads.
- Affiliate Marketing: Share affiliate links in your posts, earning a commission on sales generated from your audience.
- Drive Traffic: Use Threads to link back to your business, blog, or e-commerce store, converting your followers into paying customers.
- Cross-Promotion: Promote your premium content, like courses, exclusive memberships, or merchandise, through your Threads posts.
How to Get Paid on Threads?
Threads doesn’t pay its creators directly. Well, at least not yet (and that might change in the future) so for the time being, you need to strategize on how to get paid on Threads. Here are some ways to get paid on Instagram’s Threads:
- Set Up Brand Deals: Collaborate with companies willing to pay for exposure to your audience.
- Use Affiliate Platforms: Partner with affiliate networks to promote products and track your earnings.
- Sell Your Own Products or Services: Create a seamless path for your followers to purchase your offerings.
- Link Your Instagram: Direct users to your monetized Instagram account, where tools like badges, subscriptions, or shopping features are available.
Schedul: Your Personal Planner for Threads
Imagine having a personal assistant for your Threads. Oh wait, you don’t have to imagine. Our very own Threads scheduler app, called Schedul, is here to make your life easier. With features like managing multiple accounts from one spot, planning your content like a pro with a visual calendar, and even tracking how well your threads are doing with a comprehensive analytics tool, Schedul is your go-to tool for Threads success. It's like having a secret weapon to up your Threads game! Neat, isn’t it?
So, there you have it, folks! Threads is an amazing opportunity for creators and businesses and anyone who wants to connect with their audience and make money in 2025. By creating engaging content, building a strong community, and exploring different monetization strategies, you can turn your Threads profile into a profitable venture.
Remember, consistency is key. Schedul can be your secret weapon to staying organized and on top of your Threads game. With so many amazing features, Schedul will help you easily make money on Threads in 2025. Let us know if you have any questions on our Threads. We'd also love to hear your success stories!