When is the Best Time to Post on Threads? [2024]

We are currently living in the fastest-paced social media era in history, where timing is just as important as the quality of the content you share. When it comes to creating an effective Threads Planning Strategy, when you post is just as crucial as _what _you post.

While Threads' algorithm may not heavily prioritize your posting times, publishing your threads at the right moment to reach the right audience can significantly boost your outreach. So, when is the best time to post on Threads in 2024? Let’s find out.

For maximum outreach, the best time to post on Threads in 2024 is from 9am to 12pm, every day of the week.

In this blog, we’re going to understand why this timing matters and how you can tailor your Threads posting strategy to maximize your impact throughout the week.

Know Your Audience, Know Your Time: Best Time to Post on Threads

It's essential to recognize that the optimal posting time can vary depending on the characteristics of your audience and business goals. The best times to post on Threads will depend on your specific marketing objectives and** your target audiences**.

Let us explain this with an example:

Imagine you have a podcast series about the daily experiences of IT professionals based in Munich. You want to target and reach people who commute to Munich from nearby cities like Dachau, Fürstenfeldbruck, Augsburg or even nearby countries like Austria. This demographic is likely to have IT-related occupations, which makes them a valuable audience for your podcast.
What is the best time to promote your podcast on Threads to reach the right people? It makes sense to post your threads at times when they're most likely to be using their phones and scrolling their feed while traveling.
This means posting early in the morning, around 8-9 AM, and one more time late in the afternoon, around 3-4 PM, on weekdays is your ideal timing. For example, posting on a Saturday night might still reach some of your audience, but it wouldn’t be nearly as effective and optimal, would it?

Think about your general marketing strategy and choose the timing that aligns with your personal goals. So before you rely on this guide, make sure to evaluate what works best for you and your product. Now, if you have a reliable threads scheduler app, that means you’ll have access to trustworthy tailor-made statistics that can help you understand which time of the day your audience interacts more with your threads.

Our general advice based on Schedul, our very own threads scheduler for the best time to post on threads in 2024 is 9am to 12pm, every day of the week.

However, here’s our day by day breakdown for optimal times to post on Threads in 2024:

Let's break down the best times to post on Threads day by day to maximize your reach in 2024.

When is the best time to post on Threads on Mondays?

Early morning: Many people start their week by checking social media.
Mid-morning: A good time for people to take a break from work.

When is the best time to post on Threads on Tuesdays?

Morning: Similar to Monday, early mornings can be effective.
Mid-afternoon: Consider posting during lunch breaks or after work.

When is the best time to post on Threads on Wednesdays?

Morning: Early morning remains effective, but mid-afternoon during lunch breaks or after work can also get you more visibility
Late afternoon: People might be winding down or preparing for the weekend.

When is the best time to post on Threads on Thursdays?

Morning: Kick off the day with a morning post. Thursdays are strong days for engagement.
Late afternoon: People might be planning their weekend activities.

When is the best time to post on Threads on Fridays?

Morning: A great time to reach people before their weekend starts.
Late afternoon: People might be checking social media while commuting home or relaxing.

When is the best time to post on Threads on Saturdays?

Late morning: People might be enjoying their weekend and browsing social media.
Evening: A good time to reach people who are winding down.

When is the best time to post on Threads on Sundays?

Afternoon: People might be relaxing at home or spending time with family.
Evening: A good time to reach people who are preparing for the week ahead.

Remember: Experimentation is key. Try different posting times and content formats to see what resonates best with your audience. Then check your analytics tool, to learn and adapt.

Ready to take your Threads strategy to the next level?

With Schedul, our Threads scheduler, you can effortlessly plan, schedule, and optimize your posts for maximum impact. Check out our comprehensive analytics tool as well and see which time of the day works for you and your posts. Try it out today and see the difference smart scheduling can make for your Threads presence!

Don’t wait—start scheduling smarter today and watch your Threads presence grow day by day!